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Table of Contents:

Promoting affiliate products? You need to "Divide and Conquer!"

Discover How To Successfully Start Or Supplement Your Online Business With Affiliate Programs...

Internet Marketing Center's Affiliate Program- Can I show you a way to earn extra commission?

Promoting affiliate products? You need to "Divide and Conquer!"

"Today's article deals with a website build to promote affiliate products. Whether You're selling Your own products and services or promoting an affiliate product (someone else's products and services), building a website is not enough. You need people to visit your site. You need an effective, clear and easy-to-understand web content or sales copy, to bring readers into a ready-to-buy frame of mind. Only then You'll be successful in generating commissions.

Derek Gehl shares His wisdoms and insights on the importance of a good and effective sales copy for successfully promoting affiliate products, in response to a query by Izak, a fellow affiliate."

Derek Gehl:

Today I'd like to answer a question that Izak, one of our readers, recently sent me.

Izak's question reflects a common problem people have when they're first starting out.

Here's what he's currently wrestling with:

"I have designed a website for the sole purpose of advertising affiliate products. I have 6 affiliate products on different pages on the same website that are in the same category like wellness, health and beauty. However my problem is how to write the sales copy or introduction page with the correct wording to attract visitors/buyers."

First off, Izak, I'd just like to point out that "wellness, health, and beauty" are HUUUGE markets! I just plugged each of those terms into Google and here are the results I got:

Health: 1,760,000,000 results (Yes, that's almost two BILLION.)

Wellness: 173,000,000 results Beauty: 1,060,000,000 results (Again, we're over a BILLION.)

Quite frankly, you will never achieve success if you're going to set up a general website promoting products that treat a variety of health, wellness, and/or beauty problems. You're going up against WAY too many competing sites.

And you'll never be able to write the kind of highly targeted salescopy you need to attract qualified visitors to your site.

(Because someone who's looking for, say, organic wrinkle cream is not in the same market as someone who's looking for a naturopathic treatment for Crohn's disease -- and there's no way you can ever build a website that effectively sells to both of those people.)

So,

If you want to have any hope at all in competing in these incredibly large markets, you need to do three things:

FOCUS, FOCUS, FOCUS.

• You need to FOCUS on your individual product pages -- NOT your main homepage.

• You need to FOCUS on ONE specific problem each of those individual products solves

• You need to FOCUS your pay-per-click and search marketing efforts so that every ad and article you write addresses that ONE specific problem and takes visitors straight to the landing page for the product that solves that specific problem.

In other words, Izak, you need to divide and conquer!

The best way to guarantee your online success is to make sure each of your affiliate product pages appeals to a highly targeted group of people.

Start off by looking at one product at a time. Look at the different health or beauty problems it claims to solve. Now use an online keyword research tool such as WordTracker or KeywordDiscovery and do some research on each of these problems.

What problems are people searching for information about?

And,

What are the specific keyword phrases they're using to describe them?

Keep your eyes open for keyword phrases that are getting a lot of searches, but don't have a lot of strong competition for them.

You should follow up your keyword research by visiting health and beauty-related blogs, forums, and groups to see if people are talking about these problems -- and what they're saying about them.

What problems are they having a hard time solving?

What do they like about the solutions that are currently available?

And,

What do they *wish* they could find?

Once you have identified a problem a lot of people are trying to find solutions for, but without any luck, then you'll know, the problem and it's solution should be the focus of your salescopy and marketing efforts, for the particular product in question.

And then -- once your targeted marketing efforts are generating a steady stream of qualified traffic to that particular product page -- it's time to move on to your next affiliate product page, and focus IT on one specific problem.

I know it's tempting to want to describe your health products as the ultimate cure-all for everything from skin problems to obesity, but people who are searching for skin care products aren't searching for obesity products -- and you simply can't create an effective page that appeals to both.

Once again, online success is all about FOCUS. I cannot emphasize this enough! You'll make FAR more money trying to sell to a small but highly targeted group of people than you can ever possibly hope to make selling to everyone and his dog.

So, Izak, I know I probably didn't give you the answer you were expecting -- but it's the answer you needed to hear.

Good luck with your marketing efforts, and please stay in touch and let me know how you're doing!

To your success,

Derek Gehl

P.S. I know this article glosses over the topic of "keyword research"... If you are interested in learning more about this topic -- and about finding a niche in general -- then be sure to check out my blog!

I'm in the process of writing a whole series of articles that deal specifically with keyword research and the other steps you need to take to guarantee your niche is successful.

You can check our blog by clicking here.

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About the Author:
Internet marketing expert Derek Gehl specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses on small budgets.
To get instant access to the step-by-step strategies, tools, and resources he's used to grow just $25 into over $60 Million in online sales, Click Here:

Discover How To Successfully Start Or Supplement Your Online Business With Affiliate Programs...

Online Business Affiliates- The Rules That Our Top Affiliates Are Using To Earn $4,000 to $8,000+ A Month In Commissions...

And

Discover How To Successfully Start Or Supplement Your Online Business With Affiliate Programs.

You probably already know that joining an Affiliate Program is a great way to start earning a sizeable income on the Internet without many of the hassles that come with running your own business.

All you do is refer someone else's product or service, and then get paid a "referral fee" for every sale that is made. (You are assigned a special URL that tracks all of the visitors you send to their web site and all of the sales that you generate.)

It's extremely easy to do because you just post a link, a banner, or a short recommendation letter on your web site -- or perhaps recommend the product or service in your newsletter or e-zine -- and then collect a percentage of the profits when a sale is made!

You don't ever worry about…

Ø Collecting the money

Ø Packaging the product

Ø Shipping the product

Ø Customer service

… or anything else for that matter! You just do the promotion and collect your referral fee from the resulting sales!

That's why joining an affiliate program can be a great way to…

A) Start your very own online business without the usual hassles and expense of product development and fulfillment.

B) Capitalize on the lifetime value of customers you may have from an existing e-business by sending them "backend" offers of affiliate products and services.

C) Earn 250% more sales than you would promoting your own product by making a "friendly recommendation" as opposed to pushing your own product or service.

… and that's just for starters! The truth is, joining affiliate programs can be extremely profitable… if you know what you're doing, that is!

Avoid The Deadly Mistakes That Most Affiliates Make!

Rule #1: Go for quality!

Remember that any recommendation you make will reflect directly on you. If you recommend a good quality product or service that is reasonably priced, your customers will continue to trust you and be interested in future recommendations that you make. If your customers have a bad experience with a product or service that you recommend, however, they will likely hesitate to act on any new offers you send them.

So be sure that you do your homework before recommending anything to your customers. Try the product or service yourself. Talk to other people who have bought it. Make sure that you are recommending a high quality product that comes from a company who offers great customer service and who is reputable enough to back up what they sell with a strong guarantee.

Don't ever promote something that's going to hurt your reputation!

Rule #2: Look for a program that offers top commissions.

It is perfectly reasonable for you to expect to be paid 20% to 50% of the profits on each product sold -- 5% to 10% is really low. Ultimately, you should look for companies who understand the "lifetime value" of new customers you send them, and who appreciate your efforts enough to compensate you generously.

For example, here at the Internet Marketing Center, we pay over 60% of our net profits to our affiliates, so they earn $65 for every course sold through their link to our site. This means that after we've covered such costs as printing and packaging the course, customer service, credit card accounts, hosting fees and other expenses, we actually pay our affiliates over 60% of our net profits.

Why are we willing to pay such high commissions? Because we recognize the lifetime value of each new customer our affiliates send us. Only consider joining programs that offer a similar level of respect for their affiliates.

Rule #3: Make sure they have a high sales conversion ratio.

When joining an Affiliate Program, make sure that the site is turning a reasonable number of visitors into sales. If they're not, your efforts directing traffic to their web site will be completely wasted.

Look for sites that have at least a 1% conversion ratio (i.e. 1 out of every 100 visitors buy). Check out their web site and their sales copy to see if it "makes you want to buy." After all, while it's your job to send them targeted traffic, it's their job to turn these prospects into paying customers.

Rule #4: Match the product or service to the theme of your site.

If you sell golf clubs, then you shouldn't choose affiliate products like weight loss pills to promote on your web site. Your customers see you as a golf expert -- not a weight loss expert. So it makes sense that while they will be very interested to learn what brand of golf bag or golf balls you recommend, you are going to lose their trust and respect if you start trying to recommend weight loss products to them.

Find out what your target market is looking for and then choose affiliate products that meet their needs while complementing your own product or service.

Rule #5: Be sure that you're getting credit for all of your sales.

Find out what kind of tracking software the Affiliate Program that you're interested in joining uses. You want to go with a company that uses quality affiliate tracking software that is reliable and tracks ALL of your sales.

Why I emphasize "all" is because you want to make sure they track online, phone, fax, and snail mail orders. Many companies only track online orders, and this means that you will never get credit for anywhere from 5 - 10% of your affiliate sales!

Also, make sure the Affiliate Program you join uses "cookie tracking" because this helps to ensure that you will be credited for the sales of people who don't buy the first time they visit, but come back later to make a purchase.

Rule #6: Look for programs that allow you to access all of your sales statistics in Real Time.

Real Time statistics are important because they allow you to see how different banners, text links, and recommendations are doing. For example, on your site you might discover after some testing that a banner on your resource page doesn't pull nearly as well as a personal recommendation under your newsletter subscription box. So you can adjust which banners and text links you use, and where they are placed, based on what you learn from your Real Time sales statistics.

Rule #7: Look for a program that teaches you the "best" techniques.

A good Affiliate Program will provide you with everything you need to be successful. They'll provide you with traffic-generating banners, text links, and recommendation letter templates. And they'll also tell you which techniques work well in which circumstances.

Because their success is linked with yours, the Affiliate Program you join should be ready, willing, and able to teach you everything you need to know to start earning excellent commissions.

***MOST IMPORTANT RULE***

Avoid falling victim to the "Flea Market Syndrome"!

It's absolutely critical that you don't allow Affiliate Programs to clutter up your main site or the main goal of your page. Don't go crazy and start promoting 10 or 15 different affiliate products on your site, thinking that if you can make a lot of money by joining 1 affiliate program, you'll make even more money by joining 10. Your site will end up looking like a giant flea market!

You'll come across as unprofessional because it will look like you are trying to make a quick buck rather than do your visitors a "favor" by recommending one or two really quality products. The most profitable way to approach Affiliate Programs is to choose one really good quality product and promote it to the best of your abilities.

This is the approach that top affiliates in our program are using to earn commission checks of $4,000 to $8,000+ each month! Now granted, these affiliates have high traffic sites; however, this same technique is earning our "average" affiliates $1,000 to $2,500 every month! That's how powerful focusing your energy on promoting one product can be!

And of course, once you've maximized your profits with one affiliate product, you can choose another and start the process all over again. Don’t choose 10 programs and try to promote them all at once. This doesn't work. More is NOT always better! You will devalue your site and destroy your credibility by coming across as "greedy" rather than "helpful."

Remember that just because one vitamin a day is good for you, it doesn't mean that 5 or 10 are even better! If you promote too many Affiliate Programs on your site, you'll end up confusing your visitors because your web site will lack focus. They'll be overwhelmed and just click away… and you won't end up making any money at all! So remember to stay targeted!

Final Note: If you're interested then You can participate in the Internet Marketing Center's own profitable Affiliate Program (rated as one of the Top 10 affiliate programs on the Web by AssociatePrograms.com and AffiliatesDiretory.com),

Click Here to Join Internet Marketing Center's Affiliate Program...

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Other equally great Affiliate program You might consider joining:

5 Pillar Affiliate Program- The 5 Pillar Program now has a track-record-proven, 8-year WIN-WIN history. Everybody wins... It is a big WIN for affiliates... As a 5 Pillar Affiliate, You'll earn $75 commissions for Site Build It! (SBI!) sales. Even better, You'll earn annual renewal commissions on each and every SBI! sale (their customer success rate is astronomical, so SBI! owners renew like clockwork!). Their line of e-books also pays generous commissions.

Click Here to become a member of 5 Pillar Club...

Internet Marketing Center's Affiliate Program- Can I show you a way to earn extra commission?

An exciting opportunity that is currently earning thousands of other netrepreneurs huge incomes every single month without the headaches of actually selling your own product!

The "Insider Secrets to Starting and Marketing Your Business on the Internet" course is the #1 best-selling Internet Marketing course online -- and now you have the UNIQUE OPPORTUNITY to recommend this quality product to your visitors, customers, and subscribers, and...

EARN A $65 COMMISSION ON EVERY COPY SOLD!

This means that you can easily:

A) CAPITALIZE ON THE LIFETIME VALUE OF CUSTOMERS you may have from an existing e-business by sending them "backend" offers for the course. (Statistics have repeatedly shown that, of the people who have bought from you before, 36% WILL BUY AGAIN!)

B) EARN 250% MORE SALES than you would promoting your own product by making a "friendly recommendation" as opposed to pushing your own product or service.

... All without the usual hassles and expense of product development and fulfillment!

It's extremely easy to do because you just post a link, a banner, or a short letter of recommendation on your web site -- or perhaps recommend the course in your newsletter
or e-zine -- and then COLLECT A PERCENTAGE OF THE PROFITS (called a "referral fee") when a sale is made!

You don't ever worry about:

- Collecting the money

- Packaging the product

- Shipping the product

- Customer service

... or anything else for that matter!

You just do the promotion and collect your referral fee from the resulting sales!

Typically, affiliates who have web sites with low traffic earn between $400 - $900 per month, affiliates with medium traffic sites earn anywhere from $1,200 - $2,700 per month, and heavy traffic sites can expect $4,000+ per month. Their top affiliates are earning $8,000+ every month!

So if you'd like to learn how you can join the Internet Marketing Center's Affiliate Program today -- at absolutely no cost, with absolutely no risk -- and start profiting from products that are earning current affiliates thousands of dollars every month, then Click the link below...

Internet Marketing Center's Affiliate Program...