The Death of Information Marketing!!!

Discover How You are cheated by Scams and fake Gurus, the self proclaimed internet marketing Gurus. Dan Lok reveals all in His free report...

Download "The Death of Information Marketing As We Know It" by Dan Lok For FREE Here>>>

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Table of Contents:

If Your Website is not Converting traffic into Sales, You don't have an Internet Business...

The 10 Key Ingredients of Successful Salescopy...

Business Acceleration Program- Accelerate Your productivity and Grow Your Business...

4 Simple Last-Minute Tactics to Maximize Holiday Sales!

Attention Age Doctrine- If You Don't Attract Attention, You Don't Have an Internet Business... Get Your Free Report!

Improving Conversion Rates: The Best Investment You Can Make In Your Web Site.

Urgent changes to your website... Please read the following with the utmost URGENCY!

Does your website suck? Are you getting traffic but no one is buying?

How To Use "Psychological Tactics" To Motivate, Influence, And Persuade People To Open Their Wallets And Give You Money!

Why You Aren't Making The Money You Want To On The Internet And What To Do About It!

Discover how to solve your web design, landing page, mini site, and pre-sell page problems.

The Ultimate Secret To Internet Success! (And It’s Not What You Think)

Convert visitors into paying customers, maximize profit, simply by making a few changes!

How to increase your sales by 30-45% by automating your BIGGEST e-mail chores?

If Your Website is not Converting traffic into Sales, You don't have an Internet Business...

Your Internet business is not successful if Your website is not making sales. Your Internet marketing efforts will go in vain if the traffics Your website is receiving can't be converted into buying customers. You are losing if You're website is not giving You the much needed Return On Investement (ROI).

Website conversion is of paramount importance. This is why You're running an internet business in the first place. You want to make profit and grow Your online business.

You spend money on online marketing and advertising to run marketing campaigns to attract visitors to Your website. If You can effectively convert those visitors into paying customers, then only then, You make profits, You get return on investment, You grow Your web business.

How can You optimize Your website and improve Your conversion rate to make more sales and eventually make more profit?

Website Conversion Expert, Dan Lok shows You how...

Traffic Conversion Secrets Finally Revealed!

Copyright © 2006 Quick Turn Marketing International, Ltd.

"Dan, I need your help. The copy on my website sucks. It must. Nobody is buying my product…" Or ordering "my ebook"… Or signing up for "my course"… Or booking "my services."

People tell me all the time that their websites "doesn't convert."

(Not sure what "conversion" is? It's that "magical" transformation that turns a site visitor into a product/service buyer)

If you're a website owner who's unhappy with the business your Internet presence is generating, I wouldn't be surprised if you think your copy is the culprit, too. A lot of people think that if there's a problem with conversion that the sales copy must be at fault.

This is WRONG THINKING… and potentially fatal to your website's success.

Don’t misunderstand me… My business is copywriting. It's my bread and butter. (Also my caviar and champagne!) I come from a traditional sales and marketing background where the emphasis is on "words that sell."

The world's most brilliant sales letter for the world's most incredible product won't necessarily generate the through-the-roof results you might expect. The truth is that turning a casual site visitor into a "here's my credit card take whatever you want" buyer takes MUCH MORE than just effective copywriting.

Converting prospects into clients and customers takes more than a super headline…

• More than a list of "what's in it for you"…
  
• More than an ironclad guarantee and
  
• More than a page of testimonials from celebrities and authorities.

This isn't a war that will be won with words. You need more… much more.

If you think of your website as a high-powered sports car, your sales letter is the engine. But as any racer on the NASCAR circuit will tell you, without the right fuel and other essential components, an engine can't run smoothly and a car will never be first to the checkered flag.

I don’t care if you have the most powerful "engine" in the world... the greatest sales letter ever written. If you're not taking advantage of technology and leveraging human psychology in your sales and marketing efforts, you're simply out of the race.

I usually wear my copywriter's "hat" when I do the rant and load you up with lots of ideas for creating great sales messages. The how's and why's… the do's and don'ts… the nuts and bolts.

But this time around, I don't want to focus on the engine. Instead, we're going to make a "pit stop" to look under the hood of "killer" websites and talk about everything that's working to power their success.

Conversion Secret #1 - Less Can Be More (Why the QUALITY of Your Traffic is More Important than the Quantity)

The number of people that visit your website is meaningless if they don't buy anything when they're there. You can have ten thousand people hitting your site a month, but if they're looking for camping equipment and you're selling baby strollers, you're not going to convert a single visitor.

And if you're paying per click, this will kill you. Your marketing dollars are going up in smoke.

On the other hand, you can have less traffic, but if they’re targeted, you’ll have a very high conversion rate. If your baby stroller site has a banner ad at a baby formula store, chances are the people who click through will be more likely to buy from you.

Here's something you MUST keep in mind: "more likely to buy" doesn't mean that they will buy. That’s why tracking your traffic is so important. You have to know exactly where your traffic is coming from.

• Are they from Per-Pay-Click?
  
• Are they from affiliates?
• Are they from offline marketing?
  
• What percentage is from what promotion?

Unless you know the answers, you can't build on your success.

"You can't improve something you can't measure." -W. Edwards Deming, management expert.

A steady flow of QUALITY traffic and information about where it comes from will affect your conversion rate just as much as the quality of your sales message.

Conversion Secret #2 – Don't Let A Good Answer Get Away (Exit Poll).

No one expects a 100% conversion rate, of course. You may dream about it, but, depending on what you’re selling, if you're getting a 2-3% conversion, that's pretty damn good.

Okay, you're not converting 97% of the people that come to your site… But does that mean that their visit has to go into the "lost cause" column? No way!

If you paid to have those people visit, you can't just let them get away! You need to get some kind of return on your investment. Why not do an exit pop-up survey, asking them why they’re not buying?

Want to really get a visitor's attention. Use an audio pop-up.

When people leave your site you can have a pop-up with an audio portion like this:

“Wait, before you go, could you please help me out?

I'm not trying to sell you anything, I just need some information.

Could you tell me the single biggest reason that you’re not giving us a try today?

What’s the ONE reason that’s stopping you from purchasing (my product name)?

Just fill out the box below and click on the submit button.

Your opinion matters to me..”

Boom! You've just created your own "consumer feedback forum" and you haven't spent a penny on some high-priced focus groups. Once you get a bunch of responses to your exit poll, you'll be able to identify patterns in what people say. Use what you learn to make the changes that you know for certain will bump up your conversion rate.

Success and failure shouldn't be based on guesswork or assumptions. It doesn't matter what you think is the reason people aren't buying. It doesn't matter what I think is the reason people aren't buying.

The only thing that matters is what your customers think… that's the "pulse" of the marketplace and the lifeblood of your future business. And with an exit survey, your customers will tell you what you need to do in order to convince them to buy your product!

People consider me a marketing wizard because I'm so good at market research. Well, I may be a "wizard," but I'm not a genius, and I certainly didn't earn my Ph.D in marketing. That's because you don't have to be marketing genius to get your finger on the pulse of your industry.

Here's the secret: I am not the marketing wizard. You’re not the marketing wizard. Your CUSTOMER is the marketing wizard.

All you have to do to learn the "mysteries" of more sales is ASK your customers… And make sure you ask the people who decided not to be your customers, too.

Just ask and they’ll tell you. Then take what you've learned, incorporate it into your sales message, and watch the "no sales" turn into "sales" so fast that you'll get a speeding ticket for all that fast-moving, fast-buying traffic!

Conversion Secret #3 – Take a Tip from the Tortoise (slow and steady wins the race)

Far too many Internet marketers try to close the sale with one step.

Are you one of them?

• Do you run an ad in some ezines, post a couple of Pay-Per-Click ads, then sit back, relax and wait to enjoy "the show"?
  

• Do you assume that people will notice the ad, read the ad, get excited by the ad, go to your site, read your sales pitch, pull out their credit cards and buy from you?
  

• Do you expect to accomplish all that with ONE STEP?

Give me a break. What are you thinking?

That's like you’re trying to have sex on the first date.

You might get away with it. (You might get some sales and be profitable) But chances are, without a little coaxing from you at every step in the process, you'll be going home alone.

Take it slow, will ya?

Show some class. Have some manners. Get to know each other. Share some stories. Make a connection. Develop a relationship before you try to close the “deal”. People buy from people they trust. So you’ll make a lot more sales if you take the time to develop a solid relationship.

How do you convince website visitors that you're one of the "white hats"?

Start building that relationship. One way is by giving more than you get.

• Give them a free report.
  
• Give them a free mini-course.
• Give them a free ebook.
  
• Give them a free chapter.
  

(Are you getting the idea that "free" may be the most important word in relationship-building on the Internet?)

Bribe them and get them to give you their name and email so that you can follow up with them using an autoresponder. And don't forget to make it simple.

One easy-to-use option is a hover ad that drops down on your visitor’s screen when they visit your site, inviting them to "opt-in" to your free offer.

Why a hover ad?

Testing shows hover ad gets more attention than traditional pop-ups.

A more advanced way… and to some a less "savory," but extremely effective way… to capture contact information is to make your home page an opt-in request.

Basically, a visitor can't get to the rest of your site without providing contact information. You qualify them before you let them read your sales pitch! That’s pretty brilliant if you ask me!

The opt-in doesn’t have to be fancy. And it definitely shouldn't be very long. Just a killer headline and some equally killer benefits. That’ll do it.

A good example of this kind of approach in action can be found by Clicking Here:

Don't blow it! When you follow up with them, you don’t just want to pitch them. You want to deliver value in your autoresponder messages. Educate them. Teach them something. Then just have a little plug at the end.

Remember I said that people buy from people they trust. If you're constantly selling things, then you're a salesperson… and your motives are immediately suspect.

But if you're constantly giving things away, sharing ideas, giving more than you're getting, you're a valuable resource… a good friend… a trusted advisor. (There's the secret password -- trust!)

And the beauty is… what you give away doesn't have to cost you a penny.

Let’s say you’re selling an ebook, you can actually take the first 3 chapters of your ebook and turn them into a series of autoresonder messages. This is a great way to give them a taste of what you’re selling and to prove that you're the "real deal."

Conversion Secret #4 – Hear Ye, Hear Ye (Audio on the Internet).

When I talk about copywriting, I often talk about how important it is to engage the reader's senses. Make them see with word pictures… Make them feel with hot-button language. The more senses that are involved, the more likely it is that your prospect will be sold.

Using audio on your site is a sense-sation.

With audio, you appeal to a completely different sense than the average site. The web is full of visual appeal, but with audio, you suddenly connect with a visitors ears with a whole new component -- a verbal component.

Your spoken words will strike an emotional chord with visitors and connects on a "human" level in an otherwise electronic world.

And here's something that every website needs: excitement, because it's rare. Audio is unusual and attention-getting. It's brand new, instead of the "same old, same old."

(This won't be true forever, of course, but for now, you can take advantage of audio's scarcity.)

Your audio features don’t have to be limited to you. You can also use audio testimonials. Instead of just having a written testimonial, why not offer a "listen to what this satisfied customer has to say" opportunities and add audio testimonials to your sales page.

Don't let your fear of the unknown or a fear of failure hold you back. You don’t have to be a techie to utilize and implement these technologies.

If you've got the will, I'll show you the way:

This is a list of website conversion tools that I use and recommend to my clients so that they can add "bells and whistles" quickly, easily, and inexpensively.

http://www.danlokrecommends.com

Okay, now my secrets are your secrets. The same tricks and techniques that I've used to achieve astronomical traffic conversion levels are now at your disposal.

They've been tested and refined and re-tested. They've worked for me… and they've worked for my clients (who, by the way, paid me a fortune to implement them on their behalf).

I know they'll work for you. Let me know when they do. I'd like to add your success story to an upcoming issue of the Rant.

Stay Lok-ed and loaded for success,

Dan Lok

About the Author: A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.

To find out what Dan is up to now, visit him at: WebsiteConversionExpert.com

The 10 Key Ingredients of Successful Salescopy...

SalesCopy is the content a visitor sees when he/she arrives on a website selling products or services. Its the single most significant part of a website. It provides the viewer the purpose of the website, the information about services or products it offers. If the salescopy is informative enough and gives the reader exactly the information he\she is looking for, the reader could become a potential customer.

A salescopy should be persuasive, upto the point with clarity of purpose. A lot of effort goes into crafting a successful salescopy that captivates the reader and persuades them to take a desired action. Almost all online businesses, selling products or services, depend on the effectiveness of the salescopy to make sales.

But not all salescopy succeed. You need certain time-tested successful formulas and techniques, that have produced real results, developed by marketing experts with years of experience.

Derek Gehl, CEO, Internet Marketing Center, is one such expert and He shows You 10 key ingredients you need to make your salescopy more effective and successful. If implemented correctly, you can convert your readers into loyal customers and build a lifelong relationship with them.

Derek explains:

The 10 Key Ingredients of Successful Salescopy...

If there's only ONE THING you need to know about building a successful website, it's this:

>>Your words are THE most important part of your site!<<

In the online world, you don't have a real-live salesperson to greet your visitors, relate to them, and then sell them on the benefits of your product.

Instead, the WORDS on your site must perform this key role.

They have to speak in a language your customers understand, and be able to understand exactly what your customers want -- then convince them your product is exactly what they're looking for!

In order to convert your visitors into paying customers, your salescopy must include the following 10 "must-have" ingredients:

#1: Your unique selling proposition

Your "USP" is the unique sales angle you use to make your product stand out from the competition.

For example, Domino's Pizza used to guarantee "30-minute delivery or it's free!" They didn't even TRY to sell you on the quality of their pizza, because they guaranteed fresh, hot pizza at your door in 30 minutes or you didn't pay.

And that made them stand out from all the other pizza joints in town!

You need to come up with your own "USP" that tells visitors what makes YOUR business special, what it is you offer that isn't available anywhere else online.

Then you need to emphasize that USP in your salescopy!

#2: Language that speaks to your target audience

You need to speak to your visitors in language they understand and relate to.

You wouldn't use the same kind of language to talk to a group of surfers as you would to a boardroom full of stock brokers... and neither should your website.

What common phrases and expressions do your visitors use? Those are the words you need to have on your site.

#3: An attention-grabbing headline

Internet surfers are busy people... they only spend a few seconds on a website before they decide whether to stick around longer or move on to the next site.

That's why you need to have a boldly formatted headline that jumps off the page and hits your visitors right between the eyes, and tells them exactly how your website is going to help them.

... Just how important is your headline?

Well, studies show that a simple headline change can increase sales by 1700% -- or more!

#4: Proof you're a credible business

Internet users are a skeptical crowd... They're constantly on the lookout for bogus information, false claims, and online scams.

Plus, there's a lot of competition out there... So not only do you need to let your visitors know you're reliable... you also need to assure them you're the best person for the job!

You do this by providing your credentials and explaining what makes you an "expert" in your field, and by including customer testimonials from people who have used your product with great results.

Testimonials are so effective that they can EASILY increase your sales by more than 250%!

#5: Benefits, benefits, benefits!

Killer salescopy doesn't focus on the features of your product or service -- what it does, how it operates, or what it looks like....

... It focuses on how the user will benefit from these features.
This is a subtle difference that people regularly miss when writing their salescopy, and it's a mistake that costs them countless sales.

• A FEATURE is one of the components or functions of your product or service. (For example,your dishwasher's "Water Saver" function reduces water use.)
  

• A BENEFIT is something your product or service will do for your buyer to somehow offer a solution to a problem. (For example, but reducing your water use, your dishwasher's "Water Saver" function will SAVE YOU MONEY!)
  

Emphasizing benefits is the number one most overlooked rule of copywriting...

... So by learning how to effectively communicate the real benefits of your product, you will have a huge edge on many of your competitors!

#6: An iron-clad guarantee

These days, shoppers have been trained to be incredibly skeptical... They've been hardened by experience to doubt nearly any advertising they see or hear.

We've all been burned before... and every time it happens, it becomes harder for us to trust anyone.

By offering a 100%, no-hassles, no-questions-asked, money-back guarantee, you will ease your customer's worries and encourage them to feel confident placing an order with you.

#7: Free bonus items to create added value

When you create a blockbuster package packed with FREE bonus items that clearly exceed the value of what you're asking your customers to pay, you can easily double or triple your sales!

However, when you're deciding what to offer as a free bonus, there are two basic rules that you should follow:

• Rule 1: Make sure that your "bonus" is of value to your target market.
  

• Rule 2: Choose something that is related to your product or service, or something that will enhance your product or service in some way.
  

By adding quality free bonus items to your offer, you pile on so much value, the customer can hardly believe that they're getting everything in your package at such a reasonable price!

#8: A sense of urgency to encourage immediate sales

Okay, so your readers are compelled by your copy... they are intrigued by your benefits... they've been drawn through your salescopy and they're almost ready to make a buying decision.

... Now you need to give them a reason why they absolutely MUST buy right away!

You can create urgency in a number of different ways:

• Limit the time for which your offer is available -- "Available for the next FIVE DAYS ONLY!"
  

• Limit the quantity of products or services you can offer -- "Available only to the first 250 people to order!"
  

• Include a discount for a limited time or on a limited quantity of products.
  

• Include bonus items for a limited time or on a limited quantity of products.
  

By creating a sense of urgency, you can prompt readers to take immediate action and go through with their purchase. This is a guaranteed way to add a significant boost to your bottom line!

#9: A strong call to action that gets your visitors to BUY

You've grabbed your visitors' attention with your compelling headline... established your credibility... presented your offer... and included all the other essential copy elements we've just described...

... So your visitors are SURE to buy now, right?

Wrong!

This is the moment when you have to spell it out for them as clearly and blatantly as you possibly can.

And that means you need to...

Ask for the order! Ask for the order! And then ask for the order again!

Here are a few examples of simple, but direct, ways of asking for the order:

• "Just click HERE to order NOW -- Risk-free!"
  

• "To order your copy today, along with your 5 FREE bonuses, click here now!"
  

• "Click here now to take advantage of this limited time offer!"
  

Without this direct approach to asking your customers for the order, they won't be given that final "nudge" they need to pull out their credit card and start purchasing!

#10: Your contact information

Once you've asked for the order, it's extremely important that you make it easy for your customers to contact you!

Include this information right on your main homepage. Give them a number of different ways to order your product or service -- such as a secure online order form, by phone, or with mail/fax order forms.

Also include your email address and phone number, so your customers can get in touch with you right away if they have any questions they want to ask.

This may seem like an obvious part of your sales process -- but it's shocking how often it's overlooked!

So those are the 10 "must-have" copy ingredients that every website must have, in order to convert the maximum number of visitors into customers.

Follow this proven recipe for success, and you're guaranteed to see a gigantic boost in your sales!

About the Author:

Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $60 Million in online sales, visit His Website by Clicking Here:

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Secrets of effective SalesCopy that persuades readers to take action... More>>>

Business Acceleration Program- Accelerate Your productivity and Grow Your Business...

Rich Schefren has released His Business Acceleration Program.

This program covers everything You need to accelerate Your productivity and grow Your Internet business. It's full of strategies and tools that will instantly and easily establish you as an Expert in your industry and/or market niche.

Whether You're thinking about starting Your own Internet business or You've already established a successful one, this feature rich program promises to create a Business Maven out of You.

Business Acceleration Program helps You find Your Passion, Build upon it and make Your life prosperous. You'll learn to quickly and easily create world-class content, e-zines, articles, e-mails, podcasts, videos, teleconferences, webinars, and more that will establish your credibility with prospects and pre-sell them long before you even mention that you have a product for sale.

This program features world-class Business people and Experts giving You their most valuable and productive ideas, strategies, guidance that'll build, accelerate and enhance Your Business and personal life.

Business Acceleration Program promises,

• You will be an acknowledged thought leader in your industry
  

• You will be trusted as the ultimate source of inspired ideas and ingenious advice that bring enormous value to others
  

• You will have a massive sales force of prospects and customers selling Your product in every corner of the Internet
  

• Your newfound power and prestige as a trusted Expert will bring You tremendous wealth
  

And it all starts RIGHT NOW…

Click here for Business Acceleration Program...

There has NEVER been a course like this before.

Rich proves with this launch that everything He teaches actually WORKS.

4 Simple Last-Minute Tactics to Maximize Holiday Sales!

By Derek Gehl

We are now in the heat of holiday shopping and NOW is the perfect opportunity to apply some last-minute holiday marketing tactics to capitalize on the buying frenzy!

Don't procrastinate because time is running out...

As an online business, you only have a few weeks left before sales will drop off and the last minute shoppers turn to traditional retail stores in order to avoid expensive last-minute shipping!

So without further ado, here are 4 tactics you can apply TODAY!

Tactic #1:

Add Some Holiday Flair To Your Salecopy!

Make sure your salescopy tells your customers which of your products would make good gifts for which of their family members...

This would make a great gift for mom!

This would make a great gift for the entrepreneur in your family!

This would make a great gift for video game fan!

This would make a good gift for [insert recommendation here]!

... You get the point.

Never assume your customers "get it" because they probably don't... you need to tell them who your product(s) apply to and why they should buy it for them as a gift.

Tactic #2:

"Top 10 Gift Ideas" List

If you're a business with numerous products, then one of my favorite tactics is putting a "Top 10 Gift Ideas" list on your site.

If someone is surfing the Internet for gift ideas, your list will grab their attention -- and you can then direct them toward the products that generate the highest profits for you!

And don't forget to modify the salescopy of the products you recommend to play up the "gift idea" angle! Just like with Tactic #1, you need to tell them who wants your product and why it would make a great gift.

Tactic #3:

Capitalize On "Seasonal Keywords" in the Pay-Per-Click Search Engines

At this time of year "Gift"-related keywords will see a substantial increase in search volume as shoppers are looking to buy presents for their loved ones!

For example:

Hobby Related Key Phrases:

Golf gift idea

Fishing gift idea

Video game gift

Individual Specific Key Phrases:

Christmas gift for Fisherman

Christmas gift for Plumber

Christmas gift for Student

Warning: Stay away from more general keywords and phrases like "Christmas Gift" or "Christmas Gift for Dad." They will not drive you the targeted traffic you need.

And remember, to get the highest possible conversion, the salescopy on your website needs to continue the theme of the keyword.

So if someone comes to your website after searching the keyword "Christmas Gift for Student," you need to continue that theme and create a landing page that explains why your product will make a good gift for a student.

Tactic #4:

The Countdown Clock!

This one's my favorite...

Make sure you add a countdown timer to your website that's counting down to the last minute your customers can order a product from your website and still get guaranteed delivery by Christmas!

Even if you have two weeks left on your countdown clock, the psychology of a clock counting down in front of someone will increase their urgency to order NOW!

The easiest way to add a countdown clock to your website is with one of the many free javascripts available on a site like javacript.internet.com. Go to this site and search for Countdown Timer and you will be presented with numerous options.

So there they are -- four strategies you can apply to profit from the holiday buying frenzy. But remember, that countdown clock is ticking for YOU, too... so you need to take action NOW!

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About the Author: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $60 Million in online sales, Click Here:

Attention Age Doctrine- If You Don't Attract Attention, You Don't Have an Internet Business... Get Your Free Report!

True,

In this world it's all about Attention, Attention and Attention. Everyone craves for Attention.

In a Business scenario, I believe, Attention is everything.

If You don't attract Attention, You don't have a Business.

Whether it's a small Internet business or a large enterprise, everyone is trying to capture Attention to grow their business prospects and be more profitable.

The Attention Age Doctrine Part 2 by Rich Schefren gives You a detailed description of the significance of Attention for Your Internet Business.



This was the most highly-anticipated report of the year 2008, grab your copy right now... before it's gone forever.

Here's why this is so important to the future of your business...

Rich Schefren gives You meaningful, specific tactics You can start using today... to blow past your competitors that don't know what You know about thriving in the new Attention Age.

Click here to get Your copy of The Attention Age Doctrine Part 2 absolutely Free...

Rich recommends the following action steps:

1. Clear your calendar for 90 minute TODAY.

2. Download and devour Rich's Attention Age Doctrine Part 2.

3. Put at least 3 of his tactics to work TODAY.

From Rich's own mouth:

"The people who put this information to use IMMEDIATELY will profit the most."

So grab your Free copy of Attention Age Doctrine Now by Clicking Here...

And don't delay...

The Attention Age Doctrine 2 is only going to be available for a limited time.

Click Here to get Your Own Free Copy of The Attention Age Doctrine 2 NOW...

Wish You Loads of Success in The Attention Age.

Improving Conversion Rates: The Best Investment You Can Make In Your Web Site.

By Eric Graham

Possibly the most misunderstood part of online marketing is improving conversion rates...

Improving conversion rates produces some of the greatest returns on investment of any activity you can engage in while trying to improve the sales of your web site.

Maximizing your web sites conversion rates can produce a tremendous competitive advantage.

Niche after niche and industry after industry have proven that once a marketer with an obsession for maximizing traffic conversion enters the niche, its “game over” for the existing websites in that market that don’t adapt and begin improving their own conversion rates.

Customers and affiliates seem to almost magically gravitate towards the websites that have the highest conversion rates. And high converting websites can afford to far out spend the competition on marketing and advertising.

When it comes to increasing the sales of your online business, the basics are actually quite simple... There are only three things you need to focus on to improve your overall sales volume.

Those 3 things are:

1. Increasing the traffic to your website.

2. Increasing the average amount customers spend per visit.

3. Improving your visitor to sales conversion rates.

That’s it... Every revenue generating activity you can engage in to maximize your online profits falls under one of those three areas.

Unfortunately the vast majority of online businesses and internet marketers spend most of their time focusing on only one of those three critical areas. (And it’s often the least effective area.)

Increasing the average amount customers spend per visit and improving conversion rates have a far greater impact on your long term profitability than focusing exclusively on increasing the traffic to your web site.

Your web sites conversion rates are impacted by four main areas:

1. Usability.

2. Persuasion.

3. Trust.

4. Testing.

Usability is simply how easy it is for visitors to navigate your web site and how easy it is for them to accomplish whatever their particular goal is on your web site.

Persuasion is a measure of how effective your web sites copy, calls to action and other elements are at convincing visitors to purchase from you (or take the specific actions that you want them to take.)

Trust is an essential yet often overlooked element of the conversion process. Even if your web site is highly usable and persuasive, if your visitors do not trust you they will not buy from you.

Testing and tracking is where the big gains in conversion rate improvement come from. By focusing long-term on continually testing and improving your sales process on your web site you can increase conversion rates incrementally over time. These small improvements will compound to produce very large gains in conversion rates, sales and overall profitability.

The bottom line is this...

Developing a long term commitment to improving and maximizing your conversion rates will result in a devastating competitive advantage that will guarantee you dominance in any niche you decide to enter.

Because so few online businesses understand the tremendous power of maximizing conversion rates, even gaining a slight advantage will allow you to blast past your competition.

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About the Author:
Eric Graham is the owner and CEO of several successful online and offline businesses. Recognized as one of the top authorities on eCommerce and Internet Marketing, Eric is a sought after speaker and consultant. He is also the publisher of the Conversion Tips newsletter. Visit web-site-evaluations to sign up for a free subscription.

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Got Traffic But No Sales? Find Out WHY and How to Fix it!

Urgent changes to your website... Please read the following with the utmost URGENCY!

2008 is in full swing and there have been some CRITICAL CHANGES to the way you need to market your business to make money online... changes YOU must know about!

And it's not about one or two little changes! It's about massive changes that include...

1. How Google, Yahoo!, and MSN have changed and how to get (or even just maintain) top 10 listings!

2. Maximizing your profits from email promotions and making sure they get to your customers' inbox and not get you labeled as 'Junk'!

3. How to make money in the Pay-Per-Click search engines... even after the big guys keep changing the rules and most business are losing big!

4. What web design strategies and salescopy techniques are working in 2008 (many of last year's strategies don't work anymore... do you know which ones?)

5. Advanced technology that you must start using BEFORE your competitors steal your customers with it.

and the list could go on!

This is not something to scare you out of doing business online, this is just to make you aware of the realities of making money on the Internet in 2008.

Click Here To effectively manage these critical changes...

Does your website suck? Are you getting traffic but no one is buying?

What would it be worth to you to seriously increase your conversion rate?

And, do it without having to pay an expensive copywriter to dissect your sales page?

Would you like to crawl into the six inches between the ears of the highest paid copywriters on the planet and discover all their dirtly little secrets and tricks?

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Does your website suck?

Are you getting traffic but no one is buying?

If you feel like you're pouring advertising money down an endless rat hole, your solution is now available.

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You'll Learn:

• How To `Force Feed' Your Mind With The MULTI-BILLION DOLLAR Marketing Secrets Of 19 Of The World's Greatest Copywriters!

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• How To Turn Simple Words Into Profit-Pulling Magnets… Bringing You More Customers, Clients and Cold-Hard-Cash Faster Than You Ever Thought Humanly Possible!

Multi-Billion Dollar Marketing, Influence & Persuasion Tactics So Potent, So Unique That If They Were Any More Powerful The Government Would Be Forced To Classify This Information As `Mind Control'!

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How To Use "Psychological Tactics" To Motivate, Influence, And Persuade People To Open Their Wallets And Give You Money!

How to influence anyone anytime...

Imagine knowing how the human mind works... having the power to influence and motivate people at will to buy your products and services... what would that be worth to you?

Forbidden Psychology will reveal it to You:

What if you had 47 time-tested an proven psychological tactics to induce people to pull out their credit cards and buy from you - and, more importantly, how you can use these tactics to double, triple, or even quadruple your sales.

Well, now you can with the use of mind-bending psychological tactics contained in a book that every marketer and sales person should own - called:

Click Here to learn Forbidden Psychological Tactics...

But, here's a WARNING:

These psychological tactics are so powerful, so effective at manipulating the sub-conscious of the consumer, that they'll give you an unfair advantage in dealing with people who aren't aware of these mind-influencing concepts.

Actually, it wouldn't be surprising if they are banned from mainstream marketing in the near future.

Therefore, don't click on the link below if you're in even the slightest doubt that the Forbidden Psychological Tactics will be too much for you to handle.

Click Here for Forbidden Psychological Tactics:

P.S. Don't say You were not warned if you decide to get the full story on Forbidden Psychological Tactics.

Why You Aren't Making The Money You Want To On The Internet And What To Do About It!

by Dan Lok

Many clients come to me with problems…

The most common problem I hear from people is they aren't making the kind of money they want to make with their Internet business. They don't know what the problem is and they want me to help.

I'll tell you what the problem is. Most of these people are what I like to call opportunity seekers. These are people that have too many sites and don't spend any time focusing on ONE business. They may have 20 or 30 websites, with each site only breaking even or making a few hundred dollars every month.

Most opportunity seekers are not making the money they want or achieving their financial goals. Why?

They are making a common mistake. They have too many sites, too many interests. This prevents them from focusing their efforts and creating the six figure income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much better-off staying focused. That means starting off with one site or idea and perfecting it before moving on to the next Internet adventure. Far too many people have a get rich quick mind-set. In fact, I'd say almost all opportunity seekers have this mind-set.

They jump from one program to another hoping one of them will lead to success.

Opportunity seekers are always the first to jump on the next big moneymaking bandwagon. It may be one thing one month, another the next month.

They may try to concentrate on affiliate marketing then switch dramatically to e-book marketing the next.

Whatever seems to be working for others they jump into with wild abandon, without considering their true talents, abilities and interests.

These people are looking for some easy way to make money. They think they can make money with Google AdSense or just a web page, or even with a multilevel marketing program. This is NOT how an entrepreneur thinks! However, this is exactly how an opportunist thinks.

They always are looking for shortcuts, and then wonder why it isn't working.

It isn't working because you have no focus. You must have focus. You must think like an entrepreneur. Focus is one of the most vital aspects of your success. My advice to these newbies is shut down 29 of your sites and focus on one site, the one that best represents your interests.

Optimize it. Work on refining it. Refine your sales process and your back end on this single site and make it successful BEFORE you move on to the next site.

Yes, I have many sites. But I am Dan Lok. You're not there yet. Perfect your one site. THEN you can think about moving on to other moneymaking ventures.

Horizontal Vs. Vertical Business

Many people have what I call a horizontal business. A horizontal business has many sites in many different niches, like hobby niches.

People who own horizontal businesses have 20 or more separate business ventures. I recommend having a vertical business instead. A vertical business is a business that has depth and focus.

Having a vertical business means if you have a product in a particular niche, like stock trading, focus on selling products related to that and that only. Put all your eggs in one basket and create a funnel effect. This way you'll have one group of customers and you can become a big fish in a small pond.

You'll have all your eggs in one place yes… but you'll become an expert egg layer and watch all your eggs hatch with great success.

Makes sense?

What is the problem with a horizontal business? You aren't specialized.

It's almost impossible to make a six-figure income with this kind of business because you don't spend enough time on any ONE business.

When you have a vertical business, you have fine-tuned your business so well, your competitors have a hard time keeping up with you. People can't compete. You also build a strong client base with satisfied customers.

Think Like An Entrepreneur

So, the biggest problem people have is they are opportunity seekers.

The key is thinking like a true Internet entrepreneur. Don't jump on the trend bandwagon. Don't ask what the shortcuts are. An entrepreneur has a long-term vision. You have to have a one-year, five year and ten year vision. Find out what you want your business to look like in the long-term.

Ask yourself, What do I want to accomplish ultimately? Then decide whether your activities fit with your goals. Stop jumping from one program to another. Focus on one program, one site, and one great idea. This is what you have to do if you want to make six figures. It has nothing to do with your knowledge, skill set experience etc. It has to do more with your focus.

Sit down. Think about it.

Stop jumping from one program to another and stop getting sucked into false moneymaking schemes. Find out what your goals are, what you want to accomplish.

This is a far superior approach. Yes, it takes a lot of energy. But its worth it. In the long-term it's much less tiring than diversifying your business.

Once you are an expert in your industry or niche, THEN you can think about diversifying your business.

Copyright © 2006 Quick Turn Marketing International, Ltd.

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About the Author:

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit His website here...

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The Ultimate Secret To Internet Success! (And It’s Not What You Think)

BY Dan Lok

What I'm about to say may hurt your feelings, but it's time someone tells you the truth:

If your website is not making money, it’s NOBODY'S FAULT BUT YOUR OWN!

I'm warning you… this message is sharp and pointed. I guess I'm "fighting back" after hearing so many people bitch and moan…

"Oh Dan, my website is not working money or website is not making the kind of money I want. But it's not my fault…

*If only the competition wasn't so fierce…

*If only people were buying online more…

*If only I can get higher ranking on all the major engines…

*If only my affiliate will promote my stuff harder…

*If only I can get more traffic to the site…

*If only my customers will just send me more referrals…

If only… If only… If only… What a bunch of hooey!

I am here to tell you, if your website is not making money, the only finger you can point is at yourself.

If you're busy pointing fingers anywhere else, you're suffering