The Death of Information Marketing!!!

Discover How You are cheated by Scams and fake Gurus, the self proclaimed internet marketing Gurus. Dan Lok reveals all in His free report...

Download "The Death of Information Marketing As We Know It" by Dan Lok For FREE Here>>>

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Table of Contents:

Interactive video training system, with a twist, shows You, how to start your own profitable Internet business.

Are you Qualified to start an Internet business? Internet Marketing Center's free report gives You the answer....

Internet Marketing Center's "Watch and Do" Internet Business Project that includes a Free Portable DVD Player!

If Your Website is not Converting traffic into Sales, You don't have an Internet Business...

StomperNet- Watch these case-studies, they're all successful Internet Business owners who took a chance, stuck it out, and WON...

Effective Email Marketing for Any Niche Market...

Derek Gehl challenged... Going to prove You can build a profitable business in short time...

4 Signs Some Search Engine Optimization (SEO) Companies Don’t Know What They’re Doing...

The 10 Key Ingredients of Successful Salescopy...

A free gift for you - 7 hrs of DVD training!

Only 75 copies of Point and Click Internet Business system left...

The Insider Secrets to Marketing Your Business on the Internet, VERSION 2008, LAUNCHED!

Information overload- The #1 Frustration of Online Business...

Promoting affiliate products? You need to "Divide and Conquer!"

Info Biz Creator- Making Money on the Internet will Never Be the Same!

Blogging Wars - Wordpress Vs Blogger

Business Acceleration Program- Accelerate Your productivity and Grow Your Business...

4 Simple Last-Minute Tactics to Maximize Holiday Sales!

Attention Age Doctrine- If You Don't Attract Attention, You Don't Have an Internet Business... Get Your Free Report!

Get $1,000s Worth Of Internet Marketing Advice FOR Just UNDER $4!

Interactive video training system, with a twist, shows You, how to start your own profitable Internet business.

"We've revolutionized the way we help our customers get wealthy online, and now YOU can profit from our brand-new approach!"

-Says Internet marketing Center CEO Derek Gehl and His Team of experts.

Since They began teaching people how to start and grow their own profitable Internet businesses 12 years ago, pretty much everything about the Internet has changed as They claim. And so during that same period, They've continued to refine and improve their approach to training.

Our latest -- and definitely greatest -- teaching tool is a brand-new interactive video training system that puts me and my team of gurus right in the room with you, to guide you, and show you, step-by-step, exactly how to start your own profitable Internet business!

- reveals Derek.

They call their new system the "Internet Wealth Explosion", and it's a 16-DVD video series inspired in part by their wildly successful new business-building solution, BeBiz.

But "Internet Wealth Explosion" is much MORE than a series of training videos, says Derek, because we also give each student the chance to interact, one-on-one, with my team of experts, and provide everyone with the tools and software they need to succeed.

When you purchase the "Internet Wealth Explosion System," You'll receive:

The IEC "Advanced Training Summit 2008" (8 DVDs)

This complete set of DVDs features Derek Gehl speaking LIVE on stage at an exclusive, "members only" event near Los Angeles in April, where He spent 3 full days giving everyone the exact blueprint they need to follow to start and grow profitable online businesses!

This event contained nothing but PURE information, and He delivered $1,000's worth of step-by-step training, tools, and resources -- and now you can profit from every tip and strategy.

Everything You Need To Know To Create An Online Business -- From Scratch -- Using BeBiz (8 DVDs)

In this 8-DVD series, Derek Gehl personally walks students, step-by-step, through the exact system they need to follow to get wealthy online using BeBiz, including

• how to find a lucrative market...
  
• create or find in-demand products...
  
• build a website from the bottom up (including the salescopy)...
  
• even how to generate swarms of traffic.

I spent MONTHS working with my in-house team of trainers to develop this hands-on training system, which literally takes you by the hand, and demonstrates exactly what you need to do to build your online business from scratch!

-Says Derek.

FREE Access To BeBiz, Internet Marketing Center's Wildly Successful Business-Building System

The product that started the revolution, BeBiz is their easy-to-use interactive program that guides you every step of the way as you create your own Internet business!

Using BeBiz, you'll be able to create a completely automated, hands-free Internet business, complete with a professional-looking website, a top-quality salesletter, and a payment system that sends profits straight to your inbox!

-Derek explains.

Three Months Of UNLIMITED Consultations With Derek's In-House Team Of Internet Marketing Experts

To make sure that EVERY student has as much help, support, and feedback as possible while they work through my new system, I'll also provide three months of FREE access to my Internet Entrepreneur Club!

-Derek promises.

As IEC Members, students can get as much advice from His team of marketing experts as they'd like including

• complete website reviews...
  
• help writing salescopy...
  
• advice with traffic strategies...
  
• assistance finding niche markets... and MUCH more!
  

A Portable DVD Player (FREE!)

To make sure this entire system is as easy and quick to follow as possible, Derek continues, I'm even throwing in a FREE portable DVD player, so students can watch the DVDs on the player while following along on their computers.

Forget about the endless pauses, and the awkward switching back and forth between windows as you try to juggle watching and doing on your computer at the same time!

Instead,

Build a successful Internet business with Derek and His team of marketing experts by Your side to guide You.

Click Here to build Your Own successful Internet Business:

Are you Qualified to start an Internet business? Internet Marketing Center's free report gives You the answer....

Internet Marketing Center's CEO, Derek Gehl is offering You a FREE copy of his brand-new report which lays out the exact traits necessary to succeed online.

This is what Derek has to say:

"If you're like most people, you probably measure your qualifications by your technical skills...

Your ability to design a web site...

Your ability to write sales copy...

Your ability to drive traffic...

But the reality is, NONE of that matters.

Building a business is a FORMULA. If you can understand instructions and follow the formula, you WILL make money online."

"So if it's that simple, why do SO MANY people fail at it?"

"Personality!"

-Derek exclaims.

"See, He further elaborates, there are certain personality traits -- inherent in some, but LEARNED by others -- that allow people to easily succeed, and other traits that cause people to constantly FAIL."

"If you could identify those traits, wouldn't you have a better chance at being successful?

Well, here's your opportunity to find out...

... because I am offering you a FREE copy of my brand-new report, which lays out the exact traits necessary to succeed online." -Derek reveals.

According to IMC, the report is based on Derek's personal observations following a DECADE of working with thousands of successful Internet entrepreneurs from around the world.

When you get it, you can do one of two things:

1. Nothing... which is definitely an "unsuccessful trait".

2. Study it and figure out if you have the inherent prerequisites for success, or if you need to LEARN them.

Click Here to get a copy of the Free Report by Derek Gehl:

... and follow the instructions there!

Internet Marketing Center's "Watch and Do" Internet Business Project that includes a Free Portable DVD Player!

This morning I got an email from Derek Gehl, talking about some project He and His Internet marketing Center (IMC) Team is working on.

You should pay close attention because it will be profitable for all of You as Derek claims.

Derek Gehl and His Internet Marketing Center Team is working on an amazing project that has to be one of the best training ideas Derek has ever come up with.

They've finally found a way to work with people who want to start their own Internet businesses on a level You've never thought of before...

A way for Them (Derek and His IMC Team) to be right beside Your computer!

In Your own homes...

Teaching You how to build Your own successful Internet businesses from scratch!

They are even throwing in a free portable DVD player!

He is still wrapping up the loose ends and will not be completely ready until late June but He got excited and wanted to tell some key people about it now.

He is allowing only 300 serious entrepreneurs to take part.

Click Here to Sign up for a sneak peek and figure out what Derek is upto:

Derek Gehl and His Internet Marketing Center (IMC) team have been working extremely hard over the last few months to put together an amazing amount of Internet business training.

"We'll have 16 DVD's worth of the exact strategies people need to succeed online." -Derek says.

They developed part of this video training system around Their highly acclaimed BeBiz business building software.

"This software has very quickly improved the success rate of our customers. We are giving away free access to BeBiz... which is why this is a training system, not just a video training series." -Derek explains.

According to latest report, They are even throwing in a free portable DVD player -- so people can follow Their detailed instruction while doing the work on their computer.

Derek clarifies- "I hate it when I am trying to follow instructions through an online video and I have to keep pausing and opening different windows to make it happen. This will allow people to watch and do at the exact same time."

The Greatest Training System Ever:

Derek continues- "We've been teaching people for 12 years and over that time we have refined what we teach and how we teach it. We have also created tools that make building a successful website easier than ever. There is never a greater chance for success for a newbie than right now!"

No More Analysis Paralysis:

The training is broken down into baby steps so people do not get ahead of themselves and think of how they will build an army of affiliates when they have yet to have a site live.

Watch AND Do!

With the free portable DVD player included, you do not have to switch from window to window trying to follow Their instructions... Simply watch the videos as you do the work.

Discover How Derek and His Internet marketing Center's Project can benefit You and Your Internet Business.

Click Here to get a detailed information:

If Your Website is not Converting traffic into Sales, You don't have an Internet Business...

Your Internet business is not successful if Your website is not making sales. Your Internet marketing efforts will go in vain if the traffics Your website is receiving can't be converted into buying customers. You are losing if You're website is not giving You the much needed Return On Investement (ROI).

Website conversion is of paramount importance. This is why You're running an internet business in the first place. You want to make profit and grow Your online business.

You spend money on online marketing and advertising to run marketing campaigns to attract visitors to Your website. If You can effectively convert those visitors into paying customers, then only then, You make profits, You get return on investment, You grow Your web business.

How can You optimize Your website and improve Your conversion rate to make more sales and eventually make more profit?

Website Conversion Expert, Dan Lok shows You how...

Traffic Conversion Secrets Finally Revealed!

Copyright © 2006 Quick Turn Marketing International, Ltd.

"Dan, I need your help. The copy on my website sucks. It must. Nobody is buying my product…" Or ordering "my ebook"… Or signing up for "my course"… Or booking "my services."

People tell me all the time that their websites "doesn't convert."

(Not sure what "conversion" is? It's that "magical" transformation that turns a site visitor into a product/service buyer)

If you're a website owner who's unhappy with the business your Internet presence is generating, I wouldn't be surprised if you think your copy is the culprit, too. A lot of people think that if there's a problem with conversion that the sales copy must be at fault.

This is WRONG THINKING… and potentially fatal to your website's success.

Don’t misunderstand me… My business is copywriting. It's my bread and butter. (Also my caviar and champagne!) I come from a traditional sales and marketing background where the emphasis is on "words that sell."

The world's most brilliant sales letter for the world's most incredible product won't necessarily generate the through-the-roof results you might expect. The truth is that turning a casual site visitor into a "here's my credit card take whatever you want" buyer takes MUCH MORE than just effective copywriting.

Converting prospects into clients and customers takes more than a super headline…

• More than a list of "what's in it for you"…
  
• More than an ironclad guarantee and
  
• More than a page of testimonials from celebrities and authorities.

This isn't a war that will be won with words. You need more… much more.

If you think of your website as a high-powered sports car, your sales letter is the engine. But as any racer on the NASCAR circuit will tell you, without the right fuel and other essential components, an engine can't run smoothly and a car will never be first to the checkered flag.

I don’t care if you have the most powerful "engine" in the world... the greatest sales letter ever written. If you're not taking advantage of technology and leveraging human psychology in your sales and marketing efforts, you're simply out of the race.

I usually wear my copywriter's "hat" when I do the rant and load you up with lots of ideas for creating great sales messages. The how's and why's… the do's and don'ts… the nuts and bolts.

But this time around, I don't want to focus on the engine. Instead, we're going to make a "pit stop" to look under the hood of "killer" websites and talk about everything that's working to power their success.

Conversion Secret #1 - Less Can Be More (Why the QUALITY of Your Traffic is More Important than the Quantity)

The number of people that visit your website is meaningless if they don't buy anything when they're there. You can have ten thousand people hitting your site a month, but if they're looking for camping equipment and you're selling baby strollers, you're not going to convert a single visitor.

And if you're paying per click, this will kill you. Your marketing dollars are going up in smoke.

On the other hand, you can have less traffic, but if they’re targeted, you’ll have a very high conversion rate. If your baby stroller site has a banner ad at a baby formula store, chances are the people who click through will be more likely to buy from you.

Here's something you MUST keep in mind: "more likely to buy" doesn't mean that they will buy. That’s why tracking your traffic is so important. You have to know exactly where your traffic is coming from.

• Are they from Per-Pay-Click?
  
• Are they from affiliates?
• Are they from offline marketing?
  
• What percentage is from what promotion?

Unless you know the answers, you can't build on your success.

"You can't improve something you can't measure." -W. Edwards Deming, management expert.

A steady flow of QUALITY traffic and information about where it comes from will affect your conversion rate just as much as the quality of your sales message.

Conversion Secret #2 – Don't Let A Good Answer Get Away (Exit Poll).

No one expects a 100% conversion rate, of course. You may dream about it, but, depending on what you’re selling, if you're getting a 2-3% conversion, that's pretty damn good.

Okay, you're not converting 97% of the people that come to your site… But does that mean that their visit has to go into the "lost cause" column? No way!

If you paid to have those people visit, you can't just let them get away! You need to get some kind of return on your investment. Why not do an exit pop-up survey, asking them why they’re not buying?

Want to really get a visitor's attention. Use an audio pop-up.

When people leave your site you can have a pop-up with an audio portion like this:

“Wait, before you go, could you please help me out?

I'm not trying to sell you anything, I just need some information.

Could you tell me the single biggest reason that you’re not giving us a try today?

What’s the ONE reason that’s stopping you from purchasing (my product name)?

Just fill out the box below and click on the submit button.

Your opinion matters to me..”

Boom! You've just created your own "consumer feedback forum" and you haven't spent a penny on some high-priced focus groups. Once you get a bunch of responses to your exit poll, you'll be able to identify patterns in what people say. Use what you learn to make the changes that you know for certain will bump up your conversion rate.

Success and failure shouldn't be based on guesswork or assumptions. It doesn't matter what you think is the reason people aren't buying. It doesn't matter what I think is the reason people aren't buying.

The only thing that matters is what your customers think… that's the "pulse" of the marketplace and the lifeblood of your future business. And with an exit survey, your customers will tell you what you need to do in order to convince them to buy your product!

People consider me a marketing wizard because I'm so good at market research. Well, I may be a "wizard," but I'm not a genius, and I certainly didn't earn my Ph.D in marketing. That's because you don't have to be marketing genius to get your finger on the pulse of your industry.

Here's the secret: I am not the marketing wizard. You’re not the marketing wizard. Your CUSTOMER is the marketing wizard.

All you have to do to learn the "mysteries" of more sales is ASK your customers… And make sure you ask the people who decided not to be your customers, too.

Just ask and they’ll tell you. Then take what you've learned, incorporate it into your sales message, and watch the "no sales" turn into "sales" so fast that you'll get a speeding ticket for all that fast-moving, fast-buying traffic!

Conversion Secret #3 – Take a Tip from the Tortoise (slow and steady wins the race)

Far too many Internet marketers try to close the sale with one step.

Are you one of them?

• Do you run an ad in some ezines, post a couple of Pay-Per-Click ads, then sit back, relax and wait to enjoy "the show"?
  

• Do you assume that people will notice the ad, read the ad, get excited by the ad, go to your site, read your sales pitch, pull out their credit cards and buy from you?
  

• Do you expect to accomplish all that with ONE STEP?

Give me a break. What are you thinking?

That's like you’re trying to have sex on the first date.

You might get away with it. (You might get some sales and be profitable) But chances are, without a little coaxing from you at every step in the process, you'll be going home alone.

Take it slow, will ya?

Show some class. Have some manners. Get to know each other. Share some stories. Make a connection. Develop a relationship before you try to close the “deal”. People buy from people they trust. So you’ll make a lot more sales if you take the time to develop a solid relationship.

How do you convince website visitors that you're one of the "white hats"?

Start building that relationship. One way is by giving more than you get.

• Give them a free report.
  
• Give them a free mini-course.
• Give them a free ebook.
  
• Give them a free chapter.
  

(Are you getting the idea that "free" may be the most important word in relationship-building on the Internet?)

Bribe them and get them to give you their name and email so that you can follow up with them using an autoresponder. And don't forget to make it simple.

One easy-to-use option is a hover ad that drops down on your visitor’s screen when they visit your site, inviting them to "opt-in" to your free offer.

Why a hover ad?

Testing shows hover ad gets more attention than traditional pop-ups.

A more advanced way… and to some a less "savory," but extremely effective way… to capture contact information is to make your home page an opt-in request.

Basically, a visitor can't get to the rest of your site without providing contact information. You qualify them before you let them read your sales pitch! That’s pretty brilliant if you ask me!

The opt-in doesn’t have to be fancy. And it definitely shouldn't be very long. Just a killer headline and some equally killer benefits. That’ll do it.

A good example of this kind of approach in action can be found by Clicking Here:

Don't blow it! When you follow up with them, you don’t just want to pitch them. You want to deliver value in your autoresponder messages. Educate them. Teach them something. Then just have a little plug at the end.

Remember I said that people buy from people they trust. If you're constantly selling things, then you're a salesperson… and your motives are immediately suspect.

But if you're constantly giving things away, sharing ideas, giving more than you're getting, you're a valuable resource… a good friend… a trusted advisor. (There's the secret password -- trust!)

And the beauty is… what you give away doesn't have to cost you a penny.

Let’s say you’re selling an ebook, you can actually take the first 3 chapters of your ebook and turn them into a series of autoresonder messages. This is a great way to give them a taste of what you’re selling and to prove that you're the "real deal."

Conversion Secret #4 – Hear Ye, Hear Ye (Audio on the Internet).

When I talk about copywriting, I often talk about how important it is to engage the reader's senses. Make them see with word pictures… Make them feel with hot-button language. The more senses that are involved, the more likely it is that your prospect will be sold.

Using audio on your site is a sense-sation.

With audio, you appeal to a completely different sense than the average site. The web is full of visual appeal, but with audio, you suddenly connect with a visitors ears with a whole new component -- a verbal component.

Your spoken words will strike an emotional chord with visitors and connects on a "human" level in an otherwise electronic world.

And here's something that every website needs: excitement, because it's rare. Audio is unusual and attention-getting. It's brand new, instead of the "same old, same old."

(This won't be true forever, of course, but for now, you can take advantage of audio's scarcity.)

Your audio features don’t have to be limited to you. You can also use audio testimonials. Instead of just having a written testimonial, why not offer a "listen to what this satisfied customer has to say" opportunities and add audio testimonials to your sales page.

Don't let your fear of the unknown or a fear of failure hold you back. You don’t have to be a techie to utilize and implement these technologies.

If you've got the will, I'll show you the way:

This is a list of website conversion tools that I use and recommend to my clients so that they can add "bells and whistles" quickly, easily, and inexpensively.

http://www.danlokrecommends.com

Okay, now my secrets are your secrets. The same tricks and techniques that I've used to achieve astronomical traffic conversion levels are now at your disposal.

They've been tested and refined and re-tested. They've worked for me… and they've worked for my clients (who, by the way, paid me a fortune to implement them on their behalf).

I know they'll work for you. Let me know when they do. I'd like to add your success story to an upcoming issue of the Rant.

Stay Lok-ed and loaded for success,

Dan Lok

About the Author: A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.

To find out what Dan is up to now, visit him at: WebsiteConversionExpert.com

StomperNet- Watch these case-studies, they're all successful Internet Business owners who took a chance, stuck it out, and WON...

StomperNet is now Open!!!

If you've ever wanted some personal attention for your business then Click here for StomperNet:

In 2000, Andy Jenkins, decided to start an online business. They were successful businesses.

Andy realized, He was upto something, so He developed an ebook about how to set up a Yahoo Store that was extremely successful.

Along comes Brad Fallon, an attorney by training, who had learned some Search Engine Optimization techniques while getting his wife set up selling wedding favors online.

Brad reads Andy's Yahoo Store Profits ebook and says-

"wow, this guy knows some stuff, I should give him a call."

The rest is history.

When Brad and Andy got together, they created a best-selling set of CDs called "Stomping the Search Engines". And the followers of their teachings started calling themselves "Stompers", using these cutting-edge techniques to create multi-
million dollar sites for themselves.

After Andy and Brad had successfully conducted a couple of high-priced Apprentice programs they came to an inescapable conclusion: they were "on to something."

Thus, StomperNet was born.

In the beginning, though, it was just Brad, Andy, a box of DVDS they put together called the Business Brain Transplant, and a promise: to create the best possible environment for people with online businesses to learn, grow, and prosper.

That was just over eighteen months ago.

And even though they've added faculty, staff, technology, content, programs, coaching, office hours, tools, etc., it all still boils down to one question:

With all this, are the people in their care - their members - succeeding?

StomperNet members show us how they "did it"...

Here's 3 short videos (combined into one) from the StomperNet gang, and this time, no expert faculty or staff to watch.

Click here to watch the Case-Studies of the member's showing their success:

These videos are from real MEMBERS of StomperNet, and they're going to tell you EXACTLY what they accomplished, and HOW they got these results.

Video 1- Kristie is going to show you how she went from making $1,000 a month to $10,000 a month - in 45 days. She made $75,000 last holiday season, too! She's learned this stuff so well she's now an expert e-Biz consultant in her home town. And, oh yeah, she started this 18 months ago.

Video 2- Cassia is going to show you how she started with making only $5,000 a month - and she had been struggling at her
business for YEARS. She and her husband Steve got the "Home Study Course" videos when they signed up for StomperNet, and the next month, they DOUBLED. 3 Months later, they hit $27,000 a month, and have been holding there - even while Cassia had a baby and they moved to their dream home in Colorado.

Video 3- Chris is going to show you how he was virtually killing himself - getting up at 4:45am - 7 days a week, to be a personal trainer at a gym. When Chris joined StomperNet Andy Jenkins couldn’t figure out whether he was just a guru groupie or dead on serious.

Turns out, he was NOT JOKING about his business. Today, he's got 8 OTHER TRAINERS working for him, ranks all over the FIRST PAGE of Google for his Money Keywords, and just got back from a 6 WEEK (not day) vacation - and when he came back, his business was BIGGER than when he left. Oh yeah - Chris has been a Stomper just about 1 year now.

These case studies don't pull any punches either.

• Listen for each Stomper's FRANK and Candid discussion of the StomperNet monthly tuition.


• Listen to how they talk about how both members AND Faculty discuss Controversial topics in the Member Forums.


• Listen to how they GO OFF about the StomperNet live events. It's freakishly sharp and honest.
  

StomperNet is opening again on Thursday, 22nd May, 2008.

StomperNet Doors have been opened!!!

Click Here to learn more about StomperNet:

Already the rush has begun for the very LIMITED number of slots they will make available. And once they're full, and I'm dead serious, they're closing.

The last time they closed, THEY WERE CLOSED FOR A YEAR.

Watch those case-studies - they're all successful e-Business owners who took a chance, stuck it out, and WON.

They have things to show you.

Click Here for Stompernet:

Tomorrow, 22nd May, 2008, StomperNet will make a STUNNING announcement.

StomperNet is now Open!!!

If you've ever wanted some personal attention for your business then Click here for StomperNet:

I can't tell you EXACTLY what it is, but... it has improved every StomperNet member's business by 68%.

Effective Email Marketing for Any Niche Market...

Undoubtedly, the most effective way to promote a website or an internet business is email marketing.

• Build an email list of visitors that come to your site by offering freebies or through free subscriptions to an informative newsletter (if You've any) related to Their needs in return for Their emails. They are Your subscribers and definitely Your prospective customers ready to receive value from You and pay You in return and make You money.
  

• Promote Your products and services to Your email list of subscribers. (You can also promote other people's products and services if You're an affiliate and earn commissions.)
  

• Share Your expertise and knowledge with Your email list providing Them the informations They need.
  

• Your email list will always be with You even when Your website is down.
  

• You can always turn to Your subscribers whenever You've something new and useful to offer, need some feedbacks, do surveys or offer products and services Your subscribers need.
  

It is said, "Their is Money in the List ". Make sure You provide value to Your subscribers. Keep growing Your list and profit from it. That is Email Marketing.

Brian Schwartz gives You more details on Email Marketing and how to effectively use it in the article below.

Advertisement:

The article:

Effective Email Marketing for Any Niche Market

By Brian Schwartz

Finding and dominating a niche is a great way to build your online business. Marketing to a group of people who are interested in something very specialized, whether parrots or 1967 Mustangs, is a great position, because all you have to do is make them aware of you and keep a top-of-mind position with them, and they will come to you for all their needs in that niche.

Email marketing is a great way to gain that top-of-mind awareness, because people like to buy from businesses and individuals they're familiar with. If you're regularly sending out a newsletter they find useful, as well as good special offers and the occasional special bulletin or solo offer from someone else with something they're interested in, they will look forward to your emails.

Niche markets are almost always made up of people who love information. If you've visited a bookstore or magazine stand lately, you've no doubt seen all the magazines on collecting, scrapbooking, and fitness. These are examples of niches, and people buy these magazines to find out more about their niche.

If you provide a useful newsletter with information on your niche, people will look forward to receiving and reading it.

The key is that your newsletter should include information that they're not seeing elsewhere. Many newsletter editors go to the article directories, pick the latest articles on their niche, and put them in their newsletters. If you have custom-written articles or are more selective in choosing your articles, your newsletter will stand out for its unique information.

Another great way to beef up your newsletter is to solicit questions and answer them in your newsletter. If your readers don't immediately start sending in questions, you can create your own questions at first and answer them in a few issues. Your readers will quickly start sending you their own questions, and you can make this a regular column in your newsletter.

In addition to sending out a regular newsletter, you may want to consider sending special offers, which should be very occasional. Remind or inform your readers about a product or event they may be interested in, and give them special pricing or a special bonus. The important thing about special offers is that they should be an addition to a valuable newsletter, not a substitute for it.

You may also want to create a free membership site or newsletter, and make special offers and additional information available to members. This helps you focus on people who are particularly interested in special offers and further information. By putting extra effort into reaching these people who are very active and interested, you increase your response rates, and your sales, from your newsletter.

Email marketing may be the single most effective way of reaching and selling to niche markets, because people who read a lot about their interests are people who spend money on their interests, and by giving them further information, you become not only a vendor, in their minds, but a respected source of information. When they get ready to purchase, you have an advantage simply by being their primary source of information.
© 2008 EZ-ine - All Rights Reserved

About the Author:
Brian Schwartzis an EzineArticles Expert Author.

Article Source: http://EzineArticles.com/?expert=Brian_Schwartz

Derek Gehl challenged... Going to prove You can build a profitable business in short time...

This is awesome...

As revealed to us, Derek Gehl received an e-mail from a frustrated blog reader. The reader challenged Him to prove it's possible to start a money-making online business in one week or less.

And, guess what,

Derek accepted the guy's challenge!

Derek's response to the e-mail,

"There's just one thing this guy doesn't seem to understand about me...

... I love a challenge.

That's why I've decided to prove to the world, that Yes, you can start an online business in a matter of days -- IF you're determined enough, and willing to put in the minimal effort required!"

How's He going to prove You can build a profitable business in such a short time?

Simple: He's going to do it himself -- on camera!

Yep, that's right...

Derek is going to start a brand-new business 100% from scratch in less than ONE WEEK -- and He's going to film the entire process and turn it into a FREE video course, so You can see how easily it can be done!

Derek will release the complete "X-Treme Challenge" video course over a four-day period:

April 21-24th.

These video "teaching tools" will cover the following EXTREMELY POWERFUL principles...

Day #1: Find your niche and a product to sell

Day #2: Write salescopy that gets people to BUY

Day #3: Build a website that WORKS!

Day #4: Start driving traffic with PPC and SEO

Derek says:

"The videos will have a very "hands-on" practical approach... In fact, as I teach these strategies I'll actually be IMPLEMENTING them -- and building my very own brand-new niche website from scratch!

... So You can see exactly what these strategies are, and how exactly to use them -- as well as the immediate results."

These videos will be absolutely FREE, but will only be made available to people who sign up for Derek's notification list.

So if you want to learn how to build a money-making online business in ONE WEEK OR LESS, then Click Here:

P.S. Make sure you set aside at least one hour each day on April 21-24th, so you can watch Derek's FREE training videos and implement the lessons you learn right away.

... Who knows? You could be making good money online by the 1st week in May!

Click here to learn more:

4 Signs Some Search Engine Optimization (SEO) Companies Don’t Know What They’re Doing...

This is a Guest Post by Terry Reeves. He is a Search Engine Optimization (SEO)  consultant. He recommends 4 signs, You should look out for, when hiring any Search Engine Optimization company to optimize Your site for better rankings.

Trusting someone to make edits to your website can be a nervous event. To make matters worse, this person who you are giving control of your website to is probably a stranger, someone you have never met before. However, giving control of your website’s destiny can be a positive experience if you find the right person for the job. Below are four indicators that the SEO professionals you have found are not exactly up to the times with their service and offerings.

1. The SEO guarantees you will rank on page one of Google, Yahoo, MSN, Ask and all major search engines in very little time and for any keywords you choose.

This would be comical except I see these claims almost weekly in my email and on some low quality blogs and “SEO” websites. I have been ranking websites for many years and I have never held top positions on the three major search engines for the same keywords at the same time. I am not saying that it is impossible, but it’s ALMOST impossible and it definitely cannot be done for any keywords you choose.

On top of these outrageous claims, this “service” is offered at a price that seems almost unbelievable. Here’s a hint, it is unbelievable and not going to happen as advertised. Fortunately, thousands of new marketers discover Internet marketing every day. Unfortunately, they do so with a target on their back. Knowing this is the key to understanding these exaggerations. Only someone with absolutely no real idea as to what it takes to rank a website would believe these claims are true and as affordable as pitched.

Real SEO takes time and cost money and results are NOT Guaranteed. Anytime any SEO makes any ranking guarantees, get as far away from that SEO as you can. That SEO is either lying, thinking you don’t know any better and trying to part you from your hard earned money, is ignorant of exactly what it takes to rank a website or is just plain dumb. Either way, you are not dealing with a real, experienced SEO professional.

2. The SEO offers to submit your website to a Gazillion search engines for a fee. This is a long time ruse to separate the inexperienced webmaster from money that could be put to better use.
The newbie Internet marketer knows very little about search engines and their hierarchy. For those who don’t know, Google is the only search engine you need to concern yourself with, at least initially. Google will index your website long before any other search engine finds your website. In what can take a few weeks, Yahoo and MSN will also discover your website and place you in their index. However, your website needs to be found first and paying money to be submitted to any number of search engines is not necessary.

Do this, Start posting comments on blogs that are of interest to you. Put your website or blog url in the comment area where asked and do this several times a day. Within two to three days, your website will be spidered and indexed into Google, Yahoo and the others. There is absolutely no reason to ever pay for website submissions.

3. The SEO believes that directory listings and reciprocal linking are very important to adding inbound links to your website. This process was the fundamentals of linking just a few years back. In the past, every “successful” SEO immediately added your website to directories of all kinds. This was a quick and easy way to add 20, 30 or even 50 one way links to a website. This was standard practice for a number of years. Recently, links from directories have been officially devalued in Google. 

More and more directory listing categories are being removed from Google’s index and listings in these categories are literally not searchable. Wwhatever Google does, the others are soon to follow. Google does seem to still see value in the Yahoo directory and Business.com, but a great many old and trusted directories have recently started showing signs of little or no indexing.

Reciprocal linking, including various combinations of one, two and three way linking is also something Google gives little if any relevance to anymore. Like link directories, reciprocal linking has been abused by most people with a website and Google has recently diminished the importance of these links in ranking factors and large reciprocal linking directories that many websites have are actually hurting their rankings now.

Link building is essential to successful SEO. Internal links within a website are very important to rankings. One way links from a variety of sources are also extremely important. One way to get one way links that will provide some benefit is by commenting on blog posts within your website’s niche. Links from posting comments back to your website or blog not only offer referral traffic from blog visitors but also adds links that are not reciprocal. However, this too has the potential to be abused and should not be your main source for links.

Participating in social websites such as Mixx, Digg and Stumbleupon offers a possibility for links to be created and shared. Running a blog of your own will quickly provide relevant one way links also. The key is to attract links using many sources and not just to rely on one means of link building for your website.

4. Finally, any SEO that claims to have a special relationship with Google and knows “secrets” that other SEO’s don’t know should be avoided at all costs. There really are no secrets to SEO. There is on page optimization and there is off page optimization and none of this involves secrets.

SEO is ever changing. Less than one year ago, reciprocal linking and link directories were an established part of search engine optimization. Now, they are considered to be a thing of the past. As the web grows and changes, ways to interact with that growth and change offer website owners new ways to attract visitors to their websites. Relying on methods that are years old and not effective anymore is not only a waste of time but may eventually get your website banned from rankings.

So, if anyone starts selling you on a SEO plan that relies heavily on any of the four things posted here. Say ‘no thank you’ and continue with your search.

About the Author:
Terry Reeves offers Affordable SEO with a personal approach.

The 10 Key Ingredients of Successful Salescopy...

SalesCopy is the content a visitor sees when he/she arrives on a website selling products or services. Its the single most significant part of a website. It provides the viewer the purpose of the website, the information about services or products it offers. If the salescopy is informative enough and gives the reader exactly the information he\she is looking for, the reader could become a potential customer.

A salescopy should be persuasive, upto the point with clarity of purpose. A lot of effort goes into crafting a successful salescopy that captivates the reader and persuades them to take a desired action. Almost all online businesses, selling products or services, depend on the effectiveness of the salescopy to make sales.

But not all salescopy succeed. You need certain time-tested successful formulas and techniques, that have produced real results, developed by marketing experts with years of experience.

Derek Gehl, CEO, Internet Marketing Center, is one such expert and He shows You 10 key ingredients you need to make your salescopy more effective and successful. If implemented correctly, you can convert your readers into loyal customers and build a lifelong relationship with them.

Derek explains:

The 10 Key Ingredients of Successful Salescopy...

If there's only ONE THING you need to know about building a successful website, it's this:

>>Your words are THE most important part of your site!<<

In the online world, you don't have a real-live salesperson to greet your visitors, relate to them, and then sell them on the benefits of your product.

Instead, the WORDS on your site must perform this key role.

They have to speak in a language your customers understand, and be able to understand exactly what your customers want -- then convince them your product is exactly what they're looking for!

In order to convert your visitors into paying customers, your salescopy must include the following 10 "must-have" ingredients:

#1: Your unique selling proposition

Your "USP" is the unique sales angle you use to make your product stand out from the competition.

For example, Domino's Pizza used to guarantee "30-minute delivery or it's free!" They didn't even TRY to sell you on the quality of their pizza, because they guaranteed fresh, hot pizza at your door in 30 minutes or you didn't pay.

And that made them stand out from all the other pizza joints in town!

You need to come up with your own "USP" that tells visitors what makes YOUR business special, what it is you offer that isn't available anywhere else online.

Then you need to emphasize that USP in your salescopy!

#2: Language that speaks to your target audience

You need to speak to your visitors in language they understand and relate to.

You wouldn't use the same kind of language to talk to a group of surfers as you would to a boardroom full of stock brokers... and neither should your website.

What common phrases and expressions do your visitors use? Those are the words you need to have on your site.

#3: An attention-grabbing headline

Internet surfers are busy people... they only spend a few seconds on a website before they decide whether to stick around longer or move on to the next site.

That's why you need to have a boldly formatted headline that jumps off the page and hits your visitors right between the eyes, and tells them exactly how your website is going to help them.

... Just how important is your headline?

Well, studies show that a simple headline change can increase sales by 1700% -- or more!

#4: Proof you're a credible business

Internet users are a skeptical crowd... They're constantly on the lookout for bogus information, false claims, and online scams.

Plus, there's a lot of competition out there... So not only do you need to let your visitors know you're reliable... you also need to assure them you're the best person for the job!

You do this by providing your credentials and explaining what makes you an "expert" in your field, and by including customer testimonials from people who have used your product with great results.

Testimonials are so effective that they can EASILY increase your sales by more than 250%!

#5: Benefits, benefits, benefits!

Killer salescopy doesn't focus on the features of your product or service -- what it does, how it operates, or what it looks like....

... It focuses on how the user will benefit from these features.
This is a subtle difference that people regularly miss when writing their salescopy, and it's a mistake that costs them countless sales.

• A FEATURE is one of the components or functions of your product or service. (For example,your dishwasher's "Water Saver" function reduces water use.)
  

• A BENEFIT is something your product or service will do for your buyer to somehow offer a solution to a problem. (For example, but reducing your water use, your dishwasher's "Water Saver" function will SAVE YOU MONEY!)
  

Emphasizing benefits is the number one most overlooked rule of copywriting...

... So by learning how to effectively communicate the real benefits of your product, you will have a huge edge on many of your competitors!

#6: An iron-clad guarantee

These days, shoppers have been trained to be incredibly skeptical... They've been hardened by experience to doubt nearly any advertising they see or hear.

We've all been burned before... and every time it happens, it becomes harder for us to trust anyone.

By offering a 100%, no-hassles, no-questions-asked, money-back guarantee, you will ease your customer's worries and encourage them to feel confident placing an order with you.

#7: Free bonus items to create added value

When you create a blockbuster package packed with FREE bonus items that clearly exceed the value of what you're asking your customers to pay, you can easily double or triple your sales!

However, when you're deciding what to offer as a free bonus, there are two basic rules that you should follow:

• Rule 1: Make sure that your "bonus" is of value to your target market.
  

• Rule 2: Choose something that is related to your product or service, or something that will enhance your product or service in some way.
  

By adding quality free bonus items to your offer, you pile on so much value, the customer can hardly believe that they're getting everything in your package at such a reasonable price!

#8: A sense of urgency to encourage immediate sales

Okay, so your readers are compelled by your copy... they are intrigued by your benefits... they've been drawn through your salescopy and they're almost ready to make a buying decision.

... Now you need to give them a reason why they absolutely MUST buy right away!

You can create urgency in a number of different ways:

• Limit the time for which your offer is available -- "Available for the next FIVE DAYS ONLY!"
  

• Limit the quantity of products or services you can offer -- "Available only to the first 250 people to order!"
  

• Include a discount for a limited time or on a limited quantity of products.
  

• Include bonus items for a limited time or on a limited quantity of products.
  

By creating a sense of urgency, you can prompt readers to take immediate action and go through with their purchase. This is a guaranteed way to add a significant boost to your bottom line!

#9: A strong call to action that gets your visitors to BUY

You've grabbed your visitors' attention with your compelling headline... established your credibility... presented your offer... and included all the other essential copy elements we've just described...

... So your visitors are SURE to buy now, right?

Wrong!

This is the moment when you have to spell it out for them as clearly and blatantly as you possibly can.

And that means you need to...

Ask for the order! Ask for the order! And then ask for the order again!

Here are a few examples of simple, but direct, ways of asking for the order:

• "Just click HERE to order NOW -- Risk-free!"
  

• "To order your copy today, along with your 5 FREE bonuses, click here now!"
  

• "Click here now to take advantage of this limited time offer!"
  

Without this direct approach to asking your customers for the order, they won't be given that final "nudge" they need to pull out their credit card and start purchasing!

#10: Your contact information

Once you've asked for the order, it's extremely important that you make it easy for your customers to contact you!

Include this information right on your main homepage. Give them a number of different ways to order your product or service -- such as a secure online order form, by phone, or with mail/fax order forms.

Also include your email address and phone number, so your customers can get in touch with you right away if they have any questions they want to ask.

This may seem like an obvious part of your sales process -- but it's shocking how often it's overlooked!

So those are the 10 "must-have" copy ingredients that every website must have, in order to convert the maximum number of visitors into customers.

Follow this proven recipe for success, and you're guaranteed to see a gigantic boost in your sales!

About the Author:

Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $60 Million in online sales, visit His Website by Clicking Here:

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Secrets of effective SalesCopy that persuades readers to take action... More>>>

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